Eric Rothman admits in his interview with Zachary Carlsen of Sprudge.com:
Oh yes. My girlfriend and I are fairly snobby with our home coffee brewing–we weigh our beans, take the temperature of our water, etc.–so it’s fairly involved for being the first thing you do when you wake up. … We would always complain to each other, “How is anyone supposed to do this without coffee?!” The film came from there.
read the rest of the article and watch the animation at sprudge.com
We wrote our own French press brewing guide and we love this brewing method, but Eric puts it in animation very nicely.